Sunday, 9 March 2014 from 10:00 AM to 1:00 PM Montreal, QC
When he lived in New Jersey, very few people knew of his secret life. When he moved to Israel, even fewer knew of him. His cover was blown after he lectured at Google and was mentioned in Globes. Then he began a weekly column on page one of the business section of the Jerusalem Post, The Israeli’s version of the Wall Street Journal. Suddenly many of the kosher world stood up, competing for his attention and guidance.
With recent feature articles in Hamodia’s Inyan magazine and in Mishpacha, Rabbi Issamar Ginzberg’s talents and client roster have become much more widely known.
“There are so many men and women who try to start businesses and become entrepreneurs,” Rabbi Issamar said. “Some of the businesses flounder because the idea behind their business is not sound. However, most struggle or don’t reach anywhere near the potential of their business because they have been exposed to ‘cutesy’ or graphic heavy advertising. They have sound ideas, but they are not using the kind of advertising that has been proven over and over to work. Effective ads do better than the ‘pretty’ ads, just with less ‘splash and flash.’ Business owners just need someone to show them the difference between beautiful ads and effective ads, and then they quickly succeed.